This Ad campaign uses three Renaissance masterpieces as a visual and narrative framework to elevate Dyson’s brand language. By embedding Dyson products into classical compositions, the project reframes the brand with a sense of timeless artistry, luxury, and cultural depth—introducing a distinctive advertising style that blends high design with historical storytelling.
TYPE: AD CAMPAIGNSOFTWARE: PHOTOSHOP-
Create an ad campaign that not only highlights Dyson’s product performance, but also strengthens its premium, art-driven brand perception—making the technology feel luxurious, iconic, and culturally meaningful.
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Selected Renaissance paintings, matched scenes to product features, and digitally reconstructed the compositions for seamless integration.
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Dyson products are embedded into classical artworks, creating a refined visual dialogue between past and present—positioning the brand as both innovative and culturally iconic.
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Style-driven consumers who appreciate high-performance technology and elegant visual storytelling.
KEY POSTERS
The three key posters reinterpret Renaissance masterpieces by integrating Dyson products into their original narratives, creating a refined and compelling contrast between classical art and modern technology.
The Birth of Venus, Sandro Botticelli, 1480s 
Las Meninas, Diego Velázquez, 1656 
Self-Portrait, Albrecht Dürer, 1500CAMPAIGN
EXTENSIONS
Campaign extensions explore how the Renaissance × Dyson concept expands across digital, spatial, and packaging touchpoints, creating a cohesive brand experience beyond the core posters.
PACKAGING
The packaging preserves the painterly depth of Renaissance masterpieces while integrating Dyson’s clean, engineered look. This contrast reinforces the campaign’s core concept—timeless artistry meets modern innovation—while keeping product details clear and accessible for consumer decision-making.
* Use the arrows to explore more packaging details.
WEBSITE INTERACTIVE EXPERIENCE
In the webpage design, an interactive feature was created. By clicking “Discover,” a magnifying glass appears on this page, allowing customers to search for the Dyson products hidden in the painting “Las Meninas”. Once they find a product, they can enter its product page. Moreover, if they find all of the products, they can receive a discount code.
*Click the images below to see interface details.
Part I — Find the secret
Part II — Collect all the products
Part III — Get the reward
