A visual redesign of film Her that shifts the focus from portrait-based marketing to a more atmospheric identity—using warm gradients, architectural silhouettes, and a sense of quiet isolation to reflect the film’s emotional and futuristic tone.
TYPE: POSTER DESIGNSOFTWARE: PHOTOSHOP-
The original Her poster relied on a single portrait, leaving space for a more immersive and flexible identity. The challenge was to convey the film’s warmth and intimacy while reflecting its futuristic, architectural setting and the protagonist’s isolation.
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The process involved studying the film’s visual and emotional cues and developing concepts that balance intimacy with futurism. Exploration of color, texture, and spatial composition helped establish a unified visual system.
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The final system combines warm gradients with geometric city silhouettes to express both emotional softness and technological structure. The protagonist walking alone between skyscrapers symbolizes his distance from others and his bond with the AI.
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The project targets viewers drawn to science-fiction and romantic drama films, design-conscious audiences, and fans of the film’s actors and director.
ORIGINAL VS REDESIGN
This section highlights the contrast between the original poster and the redesigned version, showcasing how visual atmosphere, narrative clarity, and system cohesion were improved through a more intentional design approach.
VISUAL CONCEPT
The redesign visualizes the emotional warmth, solitude, and quiet futurism of Her, using soft gradients, geometric architecture, and a solitary AI figure to express the tension between intimacy and technology.
Hover to see how this informs the poster background / figure / overall composition.
Mood & Color
Pink Gradient · Film Grain Nostalgia
Isolation & Technology
AI-Generated Presence · Solitary Figure
Futuristic Architecture
High-Rise Density · Urban Solitude
EXTENSIONS
Extensions expands the visual identity into a series of real-world and digital touchpoints, including poster and billboard, vinyl packaging, a film website, and Netflix’s mobile and desktop interfaces.
OFFICIAL WEBSITE
Instead of a traditional hero poster, the website opens with a film still to create a more immersive entry into the cinematic world. The warm pink gradient and subtle textures echo the main poster for visual cohesion. The loading screen uses the computer interface from the AI heroine’s first appearance, further enhancing the sense of entering the film’s narrative space.
NETFLIX
The interface is also extended into Netflix mockups for both tablet and mobile displays.
